Aims for major expansion of its Device business across Malaysia With new ECS partnership

Kuala Lumpur, September 6, 2012: Huawei, a leading global information and communications technology (ICT) solutions provider, today announced that its flagship dualcore smartphone, the Huawei Ascend P1 is now available in Malaysia. 

It also announced the expansion of its device business through a new distribution partnership with ECS ICT Bhd (“ECS”) via its wholly-owned subsidiary ECS Astar Sdn Bhd, which will open up access to more than 3,000 resellers nationwide.

“The availability of the Ascend P1, which combines smart features and a sexy design, represents a significant milestone for Huawei Device. Furthermore, we are pleased to announce that it is the first 1.5GHz Dual-core smartphone (with Super AMOLED) to be competitively priced at only RM1299,” said Wong Wey Hwa, Head of Consumer Business, Huawei Device Malaysia.

The Ascend P1 is about beauty meets brains – proof that technology and good looks can go hand-in-hand. It features a dual-core 1.5GHz TI OMAP 4460 Cortext-A9 processor and measures 7.69mm thin and 64.8 mm long, providing a very comfortable grip. With a 4.3- inch super AMOLED 960 x 540 touch screen with Corning® Gorilla® Glass, an 8-megapixel BSI rear-facing camera and Dolby Mobile 3.0 + 5.1 surround sound technology, the Ascend P1 provides a home theatre experience in the palm of your hands.

Delivering the ultimate in elegance and speed with a 1670mAh battery, the Huawei Ascend P1 provides the fastest multi-tasking, video replay and gaming experience in its class. It is currently available in metallic black and ceramic white.

“Huawei Device focuses on users’ needs and our R&D team constantly designs devices that make mobile connectivity simpler and enrich consumers’ lives. In Malaysia, we are building the Huawei brand step by step. While we are known to be the main broadband devices partner with all network operators here, we are also gaining traction in consumer devices such as smartphones and tablets.

“Through our formal partnership with ECS in Malaysia, we are able to expand our product reach and offer more accessibility of our devices to everyone looking for value-added mobile connectivity. For those interested to purchase the Ascend P1, it is immediately available at participating ECS Retailers in Klang Valley, and in other markets in the next few weeks,” said Wong.

ECS, the leading ICT distributor in Malaysia, currently distributes a comprehensive range of IT-based products comprising notebooks, desktop computers, printers, software, servers, and software from leading market vendors. ECS will focus on the roll out of IT-based devices from Huawei including but not limited to Broadband Modems, Wireless Routers, Mobile WiFi and Android Tablets.